Client

Scotiabank

Year

2020

Role

Product
Designer

team of 4

Figo Design Sprint

A 4-day design sprint with Scotiabank.
Figo Friend is a digital saving experience to help young professionals prepare for unexpected expenses.

View the prototype here

Problem Space

Create a mobile app that connects to a website where checking, savings, and credit cards are located with the app. 

Create a solution for adults in their 20s who have completed post-secondary education in the last 3-5 years and are in debt.

Secondary Research

After we received a brief from our client, we began to do research about the problem space.

$28,000

average amount of student loan debt in North America

$11,700

average amount of debt owed by Millennials on credit cards

60%

of Millennials that view financial success as not having any debt

BNN Bloomberg

CNBC Debt isn't from Student Loans

Business Insider

Business Insider 8 life events of millennials

Smile & Conquer

CNBC

Discover + Research

define the problem

Contraints

• Must prioritize signing up over signing in

• Must be easily linked to banks website where checking, savings and credit cards reside.

WCAG standards 
• UI style guide
• Native app

Responsibilities

Interaction and UI/UX Design

Project Overview

How might we help young professionals prepare for large expenses, so that they can manage their debt?

Ideate + Prototype

• Finesse the UI 

 

• Another round or two of user testing
 

• Work with the software engineer team to begin the building process

Next Steps

Build + Deploy, Measure + Learn

Key Insights

Financials were stressful during major unexpected purchases

Very few used financial planning apps

Young Professionals

trusted friends and family more than banks

Young Professionals

are not as motivated to save for major life milestones

Saving

Holding funds for emergency expenses

Predicting

Forecasting future financial expenses

Planning:

Setting. goals given income and expenses

Themes

After doing user stories, we decided to focus on predicting as our primary theme. It gives the bank a competitive edge over other financial planning apps, AND it help Kelly prepare for the expenses that come with being a young adult.

Sketches

Synthesis From Sketches

We decided to use a chatbot to build trust with the user, since we found that young professionals are less likely to trust banks. A chatbot implies the user is chatting with their friend.

We included a savings goal to encourage planning, since we found that young professionals weren’t thinking about long-term expenses.

We also included a visual map to make the future more tangible and immediate, because young professionals were often surprised by major expenses.

Brand Guidelines

For this project, our team had to design the product by using the banks brand guideline. The design solution reflect the primary brand colors and using Avenir as a primary font.
We also followed WCAG, Web content accessibility guidelines, and meet AA+ compliance in our product.

Wireframes

As a lead designer of the team, I designed a wireframe of the product by applying the inspiration from our sketches and elements to display the required page that follows the user flow. We used this mid-fi wireframe to run user testing. 

User Testing

With our wireframe we did one round of testing with 6 users.
Below are our changes that we made from prototype 1 -> prototype 2

Presentation

After we finished our hi-fi prototype, we made slide deck to explain our design thinking process. Our presentation to Scotiabank was a group effort from development to presenting. We received valuable feedback and compliments towards our design from 4 Scotiabank team members ranging from other product designers to senior UI.

Primary Research

the team interviewed 7 people to gain primary research