The Cart
Building a box can be complicated.
From a business standpoint certain criteria needed to be met for customers to ship and get a discount.
The older flow involved a funnel that was not an intuitive shopping expierence or clear on what the customer needed to do to get their order.
This was a net new implemtation so we ran A/B tests to see which tracker made the most sense to our customers and would encourage them to checkout.
Assumption: seeing multiple steps will encourage them to checkout, based on curiosity.
Results: a singular focus helped the user not get overwhelmed and encouraged them to finish filling their box.
