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Using the power of AI for life budgeting.

iPhones with a design for Figo Friend, a banking app for Scotiabank
Client
Scotiabank
Role
Product and Interaction Designer
team of 4 from BrainStation
A 4-day design sprint in partnership with Scotiabank.
Figo Friend is a digital saving experience leveraging AI to help young professionals prepare for unexpected expenses.

Understanding the brand

Setting up the window display

Scoitabank already had colors they wanted used for the application.
Scoitabank is a renowned bank based in Canada. This country is very strict when it comes to WCAG, Web Content Accessibility Guidelines, and we had to meet AA+ compliance in our product.

Constraints are a girls best friend

Understanding the boundires

• Must prioritize signing up over signing in
• Must be easily linked to banks website where checking, savings and credit cards reside.
• WCAG standards pass AA+
• Follow color guide
Native application

Understanding the problem to solve

Defining the research

Secondary Research

After the brief, we began to do research about the problem space.
​$28,000
average amount of student loan debt in North America​
$11,700
average amount of debt owed by Millennials on credit cards​
60%
of Millennials that view financial success as not having any debt

BNN Bloomberg l CNBC l Business Insider l Business Insider l Smile & Conquer l CNBC

Who is the User?

22-30 years old who are in debt.
Why 22-30? Typically this age range is burden with school loans as well as starting to navigate life as an adult. This comes with challenges such as building credit.

Key Insights from interviews

interviewed 12 people to gain qualitative research

Young Professionals are more focused on career goals and making more money then planning for milestones.

Young Professionalstrusted friends and family more than banks for advice

Very few used financial planning apps to help

Financials were most stressful during major unexpected purchases

Understanding which task to focus on

Planning:
Setting. goals given income and expenses

Predicting:
​​Forecasting future financial expenses

Saving​:
Holding funds for emergency expenses

back to top

Time to put it all together

It's Alive!

Sketches

Figo friend sketches
We decided to use a chatbot to build trust with the user, since we found that young professionals are less likely to trust banks. A chatbot implies the user is chatting with their friend.
We included a savings goal to encourage planning, since we found that young professionals weren’t thinking about long-term expenses.
We also included a visual map to make the future more tangible and immediate, because young professionals were often surprised by major expenses.

Wireframes

sketches for Figo Friend ap

User Feedback

Intro
Goal Setting
AI Chatbot Form
AI Reccomendation
Goal Visualization

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