Product and Interaction Designer
team of 4 from BrainStation
A 4-day design sprint in partnership with Scotiabank.
Figo Friend is a digital saving experience leveraging AI to help young professionals prepare for unexpected expenses.
Scoitabank already had colors they wanted used for the application.
Scoitabank is a renowned bank based in Canada. This country is very strict when it comes to WCAG, Web Content Accessibility Guidelines, and we had to meet AA+ compliance in our product.
Understanding which task to focus on
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Setting. goals given income and expenses
Forecasting future financial expenses
Holding funds for emergency expenses
We decided to use a chatbot to build trust with the user, since we found that young professionals are less likely to trust banks. A chatbot implies the user is chatting with their friend.
We included a savings goal to encourage planning, since we found that young professionals weren’t thinking about long-term expenses.
We also included a visual map to make the future more tangible and immediate, because young professionals were often surprised by major expenses.